Long before now, brands rely on carrying out market research in order to understand the behavioral pattern and spending power of their potential or target customers. These days, data science, an approach that combines principles and practices from the fields of statistics, mathematics artificial intelligence and computer engineering, has become the surest way of extracting insights from data for business purposes. This helps businesses to understand their potential or target market by studying their digital footprints, and helping them to make inform decisions. One of the major brand that is into data science in Nigeria, and Africa at large, is Periculum Nigeria, and the managing director is Damilola Aluede.

Damilola Aluede has been enterprising from his young age.  When he didn’t get admission into the university on time, he decided to start his own business, which he sustained for more than eight years. He later gained admission into the University of Benin where he studied Political Science. After graduation, Damilola went into the corporate world, and overtime, he built his career around business development, sales and relationship managing. Today, Damilola Aluede is the managing director of Periculum Nigeria, a Canadian fintech company with presence in major African countries. Read the full interview to learn incredible entrepreneurial lessons from Damilola Aluede.