The legendary blue color that is part of the old logo will be dropped. For the new logo, there is no particular color, it will vary according to use.  However, the new logo has five different shapes that form the word “Nokia”.

Pekka Lundmark, the Chief Executive is set to reset, accelerate and scale the company. The reset stage comes with the redesigning of the logo, which is completed. The next stage, accelerate, is also set in motion.

According to Lundmark, Nokia had a very good 21% growth in enterprise in 2022, which is about 8% of the company’s sales. That amount to roughly $2.11 billion. And Lundmark is set to double that digits in 2023.   

Although Nokia is set to grow its service provider business, but it will be focusing on selling gear to other businesses. And lately major technology firms won’t mind partnering with Nokia to sell the private 5 G networks and gears especially in the manufacturing industry.

Nokia has decided to move towards factory automation and data centers to compete with tech brands like Microsoft and Amazon. According to Lundmark, Nokia only want to be in businesses where it can see global leadership.