The Vice President and Prime Minister of the United Arab Emirates (UAE) who is also the Minister of Defense and Ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, opened the first chapter of his book, “My Vision: Challenges in the Race for Excellence” with this sentence: With each new day in Africa, a gazelle wakes up knowing he must outrun the fastest lion or perish. At the same time, a lion stirs and stretches, knowing he must outrun the fastest gazelle or starve. It is no difference for the human race. Whether you consider yourself a gazelle or a lion, you simply have to run faster than others to survive.
Published April 28th. 2022
Just
like it is a personal decision and action for the gazelle or the lion to
determine its own fate, it is a personal decision and action for you as an
entrepreneur to determine the success of your enterprise. Whether you fail or
succeed in your business, it is solely in your hands.
Over
the years, I have seen entrepreneurs apportion the failure of their businesses
to every other factor (instability of the economy, bad government, lack of
infrastructure and insufficient funds) except themselves. All these factors are
your reality, there is no doubt about that. However, it is of essence to know
that the first key instrument to business success is the person behind the
business. You cannot give what you don't have. You have to be the right
person behind the business. Your business success is a case of what you
know and what you don’t know.
If
you type the phase “get up and run” on your computer, and you send it to the
Printer, it won’t print out anything but get up and run. Same way, in business
it is simply a case of virtue in; virtue out. What you know will determine to
an extent the success of your business. That is why the first assignment as an
entrepreneur is to equip yourself for your business. So, the question is; what
are the things you need to know or do before venturing into starting your own
business. And if you are presently struggling in your business, it may be as a result
of what you don’t know.
The
first thing you need to do as an entrepreneur is to expose yourself to
knowledge. Someone once said: knowledge is the edge you have over others. I
believe that too. What separates the wise from the foolish is knowledge. What separate
high-flying entrepreneurs from others is knowledge. Knowledge is something you
must quest for as an entrepreneurs. Not general knowledge, but specialized
knowledge that you need to enhance or build your business.
There
specialized knowledge can be acquired through:
Reading wide: yes, as an entrepreneur, you must be an avid
reader; you must expose yourself to reading business books that can help you
increase your business acumen. Walk into bookstore or go to Amazon and shop for
business books online. If you don’t like reading hardcopy, get softcopy. If you
don’t like e-copy, get audiobook. If you don’t like audio books, there are
video-books these days. Whatever you do, make sure you are reading business
books that can help you grow your business. Most of these business books are
lifetime experiences of the authors who most times are entrepreneurs themselves
or those who have dedicated their lives to studying the mechanics of successful
businesses. Don’t take such knowledge for granted; consume them like your
business depend on it. It sure does.
Enroll for professional business
programs: the second place you
can get the right knowledge is through professional business programs. Whether it
is an online or onsite training, seminar, workshop or conference, enroll and
attend it. If it is a free training sponsored video of Grant Cardone that
popped up on your timeline, go for it. If you have to save up to attend a
business school, go ahead and do that. Your business deserves your investment. It
will eventually pay off.
Get a mentor: Except you want to keep reinventing the wheel, your
best bet to quick business success without making unnecessary mistakes is to
have at least a mentor. Mentors are those who can help you navigate the
business terrain. Most successful entrepreneurs that you see and admire have
mentors; those they can run to when necessary. You should not take this part of
your business for granted; it is as important as investing your time in your
business. Invest your time finding the right mentors. Also, if you call someone
your mentor, you should have access to the person, not just access to their
books.
Develop business
network: Your professional network will not only help
your business, it will also increase your business acumen. When you network
with business minded people, they will naturally share their perspectives to
business with you. Some will share with you their business secrets. Some will
share with you their business contacts. Like the saying, you are as rich as
your network. So, deliberately as an entrepreneur, you must work pretty hard to
build a resourceful network of professionals for yourself and your business.
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