Marketing

Vanity or Pain

When it comes to selling your product, there are three things potential customers don’t care about. They don’t care about your product, they  don’t care  about who is  selling  it and  they  don’t  care  about how  much  it cost. This may sound ridiculous, but it is the truth that is

P.L.E.A.S.E

If you are in business, then you should be concerned about your internal and external customers. Your internal customers—your staff—should be rounded when it comes to giving details about your business. They are the ones who will take care of the external customers who will be buying your product or

Basic Marketing

While some entrepreneurs are developing cold feet when it comes to launching their ideas, some are overwhelmed as regarding how to get customers or clients to consistently buy their products. Overcoming the cold feet syndrome is a story for another day. How to get customers to consistently buy whatever it

Rethink Your Marketing Strategies

Some couple of years back, your brand will do amazingly well when you leverage on Print, TV, Radio and Billboards. These were the major marketing platforms for reaching and capturing the attention of your potential clients. Although it would cost an arm and a leg to be on any of

Tips For Selling Your Product

When it comes to selling your product, there are three things potential customers don’t care about. They don’t care about your product, they  don’t care  about who is  selling  it and  they  don’t  care  about how  much  it cost. This may sound ridiculous, but it is the truth that is

Marketing: The Basis

Customers are the most important thing in business. And your surest way of getting plenty of them is through marketing. So if your marketing is faulty; you might be struggling to get customers, and if you are struggling to get customers, then you will soon be out of business. So,

Leveraging on Referral Marketing

Recently, I was opportune to interview a budding entrepreneur who had built her sizable business clientele through referral marketing. Recognizing that referral marketing worked perfectly for her business, she quickly designed a unique program that rewards her referrals. I bet you can do the same for your business. But before

Marketing: The Sniper’s Approach

Customers are the lifeblood of every business. A business without a unique strategy of attracting its customers will become extinct like the dinosaurs. And the surest way to get the attention of your potential customers is through marketing. Marketing has been around for quite an age, but it became very

Unmasking Marketing

Customers are the lifeblood of every business. When a business lacks customers, it will start dying slowly. The surest way to attract or increase your customer-base is to leverage on marketing. But quite a number of small businesses—some large corporations too—ignore this important area of business. Some have no idea